This tool must be built to provide two key solutions:
- To be in sync with your current workflow by automating constant and tedious tasks allowing you to interact more with your customers.
- Offer a simple and easy way to access its content, which is the most important part of a website. You can have a beautiful and stylised site, but if you’re not giving your users useful, searchable and easy accessed content, they would not have reasons to stay, let alone return.
Your targeted market users are already on the internet searching for products and/or services. By being without an optimized website you are losing the opportunity to attract these users as clients, leaving this opportunity to your competitors. A website is a tool, maybe the most important one.