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A website is a tool

This tool must be built to provide two key solutions:

    1. To be in sync with your current workflow by automating constant and tedious tasks allowing you to interact more with your customers.
    2. Offer a simple and easy way to access its content, which is the most important part of a website. You can have a beautiful and stylised site, but if you’re not giving your users useful, searchable and easy accessed content, they would not have reasons to stay, let alone return.
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The opportunity

Your targeted market users are already on the internet searching for products and/or services. By being without an optimized website you are losing the opportunity to attract these users as clients, leaving this opportunity to your competitors. A website is a tool, maybe the most important one.