We design visual identities that evolve with your company and its environment. A brand identity should not be frozen in time, but rather adaptable to market trends and the expectations of your audience. That’s why we create evolving brand identities, capable of reflecting the dynamic essence of your brand while leaving a lasting, consistent impression.
An approach focused on adaptability
We believe that flexibility is at the heart of successful branding. Whether you’re a start-up, a growing company, or an established brand, your visual identity needs to be able to adapt to changes in your industry. Our solutions incorporate modular design elements, enabling your brand to remain relevant and recognizable while evolving over time.
Creation of complete brand guidelines
An evolving brand identity requires clear and robust brand guidelines. We develop a comprehensive guide that defines the use of your logo, typography, colors and visual elements on different media. These guidelines ensure that, even as your brand evolves, it remains consistent and identifiable across all communication channels. This includes precise instructions for digital, print, advertising and other formats.
Motion logo and sound versions
In an increasingly digital and animated world, brands need to come alive in a more dynamic way. That’s why we create motion logos, suitable for videos, social networks, or animations on your website. We also develop sound versions of your logo, incorporating distinctive sound elements that reflect the essence of your brand. This enriches the user experience at every touchpoint, by associating unique visual and audio identifiers with your brand.
Consistency and visual diversity
While guaranteeing your brand’s consistency, we create polymorphous visual identities that can be adapted to different media and channels: digital, physical and promotional. Your logo, color palette, typography and graphic elements will be designed to be as effective on a website as on advertising posters or social networks, while retaining their impact.
Aligning typography and visuals with brand message
Every visual element, from typography to choice of color, is carefully selected to reflect the essence of your brand and align its message with its audience. We carry out an in-depth study of your market, your mission, and your values to develop a visual identity that communicates authentically with your customers. Our creations are designed to evolve, while respecting a solid base of graphic elements, guaranteeing a strong and memorable identity.
Human-centered design
Design Citoyen is a human-centered approach to design, placing your customers at the heart of the creative process. This enables us to develop a visual identity that not only meets their expectations, but also adapts to their behaviors and changing preferences.
Scalable solutions for all sectors
We’ve worked with companies in a variety of sectors, helping them design brands that are scalable and ready to adapt to the future. Whether you’re in retail, technology, or the not-for-profit sector, we work with you to create an identity that not only fits your current needs, but can also grow with your business.